The principle of good enough is a critical one taught by Clayton Christensen as part of his disruptive innovation research: A technology needs to be just good enough to give people solutions to their problems, answers to their questions, fulfillment to their fundamental needs.

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It certainly seems the disruptive innovation trajectory is happening in social enterprise technology.

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Disruptive innovation requires three things: a change in technology that simplifies a complicated technical problem, a business model that can take those simplified solutions to the market at low cost and a supporting cast of suppliers and distributors to reinforce the disruptor in the middle.

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Apple is not just a disruptive technology, but it created products that changed how people create, consume and share digital media through constant innovation.

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