With Verizon, you can expect single-digit growth from a diversified group of consumer and business offerings, plus a boost from added wireless spectrum.

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By purchasing a proven revenue generator, Marathon Patent Group is pursuing an unusually diversified business model versus a typical IP company.

FORBES: New IP Company Marathon Patent Group Promises Diversification Amid Risky Environment

That cigarette business snowballed into the Rembrandt Group, a diversified conglomerate with interests in finance, luxury goods, finance, tobacco manufacturing and mining interests, among others.

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Glasgow-based Scottish Friendly secured two major new partnerships in 2012 as the group diversified into the life cover and critical illness market following the sale of its wrap administration business to Citi at the end of 2011.

BBC: Scottish Friendly reports leap in sales