Many use a dividend discount model, but I prefer the straight price-earnings ratio yardstick.

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Perhaps the simplest and most elegant valuation model used to price assets is the dividend discount model (DDM).

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An additional refinement is major analyst jockeys on these volatile growthies use a dividend discount model which gives weight to the negative impact of drug patent expirations 5 to 10 years out.

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Bloomberg has a dividend discount model (DDM) model.

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