Most of its recent hits, like Iron Man 2 and How to Train Your Dragon, are films that the studio only distributes, meaning it only gets about 12% of the revenue.

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At the very least, Dragon will have IMAX screens all to itself until Iron Man 2 opens May 7.

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The hero who is celebrated varies by region: the romantic poet Qu Yuan is venerated in Hubei and Hunan Provinces, Wu Zixu (an old man said to have died while slaying a dragon in Guizhou Province) in South China, and Yan Hongwo in Yunnan Province among the Dai community.

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But Dragon held on, with ticket sales dropping by less than 35% each weekend (compare that to Iron Man 2 which saw ticket sales drop 60% its second weekend out).

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