Along the top is a sort of status bar, showing the outdoor temperature, a simple representation of the battery life for the car, the name of the currently loaded driver profile, a signal strength indicator for the integrated 3G modem and a tiny clock.

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Collected data is combined with smartphone sensors, driver social profile and ambient information from the trip.

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His campaign was blighted by multiple visits to the stewards' office and a highly-publicized spat with Ferrari's Brazilian driver Felipe Massa, and he had a high-profile split with pop star girlfriend Nicole Scherzinger.

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"Information is the world's new currency, and high-profile data leaks have become much more of a driver of IT spending, " he says.

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