The fact that a dying cancer cell sends out suicide signals to other cells has been dubbed the bystander effect.

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We are eager to believe that the success of a company or individual is determined by what they are doing right now, what Phil Rosenzweig dubbed The Halo Effect.

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Men used the technical capabilities of their phones more extensively than women, the report suggested, often adopting fictional personas to make amateur news reports, dubbed the "Andrew Marr effect" by researchers.

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Traditional beers such as London Pride and London Black Cab have also benefited from what's been dubbed "the London-effect, " that came with hosting the Olympics, celebrating the Jubilee and the royal wedding.

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In an explanation that is commonly dubbed the "mere exposure effect" or the "familiarity principle, " the more we're exposed to something or someone, the more pleasing and likable it tends to become.

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