Aside from winning, having James in the dunk contest could be advantageous for many reasons.

FORBES: LeBron James Should Compete in the 2014 All-Star Weekend Dunk Competition

If only he would choose to participate in the All-Star Weekend dunk contest.

FORBES: LeBron James Should Compete in the 2014 All-Star Weekend Dunk Competition

Dunk Contest gives you 7 seconds to perform a spectacular feat of foam athleticism, while recording the whole thing.

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The first-ever pro dunk contest as we know it today was held at halftime of the 1976 ABA All-Star Game.

FORBES: LeBron James Should Compete in the 2014 All-Star Weekend Dunk Competition

Stern took sponsorships to a new level, slapping their names on singular events like the slam dunk contest during All-Star weekend.

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They haven't even had the dunk contest.

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