In 1994, Mr Uchiyamada joined Toyota's project to develop an eco-friendly car for the 21st century.

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First he made the Tesla roadster, an eco-friendly electric car for the ultra-rich speed-freak, then he set to work as CEO of a private space company.

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An eco-friendly hybrid car, a gas-guzzling high-performance motor or would he stick with the greenest and most reliable form of transport on offer - his feet?

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Owners also can earn awards for safe and eco-friendly driving viewable on Car Care Web should they rank high enough among their fellow UVO eServices owners.

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Several additional badges also adorn the car to help distinguish it as being eco-friendly.

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It consists of five eco-friendly products made from plant oils: organic glass cleaner, brake dust shield, hydrophobic car wash, tire shine and wheel cleaner.

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