The following Thursday, BBC Suffolk Introducing will have interviews and highlights from Ed Sheeran and Lettie.
Because, with tousled ginger hair and scruffy clothes, Ed Sheeran doesn't look like a 21st Century pop icon.
Confirmed artists so far include Madness, Plan B, The Streets, Zane Lowe, Mr Oizo, Katy B and Ed Sheeran.
Ed Sheeran, who BBC Introducing in Suffolk has been supporting since 2007, has been picked to play the main stage.
Like Ed Sheeran, who signed to Atlantic after a string of independently-released EPs, Howard recently inked a deal with Island.
British recording artist Ed Sheeran is also using the app to allow his fans to create his next video.
" Elton John and Ed Sheeran teamed on "The A Team" and Miguel and Wiz Khalifa joined forces teamed up on "Adorn.
Even when Ed Sheeran incorporates hip-hop beats and discusses teenage pregnancy and homelessness, he does so with the sympathetic patter of a mate down the pub.
The campaign hopes to tap into the arts and music scene from local popstar Ed Sheeran, to the Latitude Festival at Southwold and the Aldeburgh Festival.
Ed Sheeran and Sir Elton John appeared shortly afterwards to perform Sheeran's single The A Team, with further performances coming from Justin Timberlake, Alicia Keys and country star Carrie Underwood.
Musicmetric's findings said that singer Ed Sheeran was the most pirated act in the UK for the first half of 2012, followed by hip-hop duo Rizzle Kicks and Barbadian megastar Rihanna.
Apps such as Vyclone have been used by the likes of Ed Sheeran to "crowdsource" gig footage, with fans being encouraged to upload their recordings of Ed for it then to be edited together for the official music video.
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