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By a three-to-one margin, consumer reviews (77 percent) trump editorial reviews (23 percent) in influencing consumer electronics buying behavior.
FORBES: Five Rules For Building Engagement With Product Reviews
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On one floor, about two dozen editorial staff write book reviews, while down a hall perhaps as many programmers keep the software running.
ECONOMIST: Electronic commerce
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Enhanced editorial features such as parental ratings, rich game imagery and reviews immerse customers in the game before downloading.
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In seeking opinions to guide their choices in consumer electronics, for example, shoppers are overwhelmingly turning to online forums for reviews from fellow consumers and relying less on the opinions of editorial critics.
FORBES: Five Rules For Building Engagement With Product Reviews
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And People has achieved this without changing its editorial formula of friendly celebrity reporting combined with human-interest stories, film and book reviews, and some political news.
ECONOMIST: A fresh batch of celebrity magazines is coming to America
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He is an editorial board or correspondent member of a number of academic journals, has published numerous articles, reviews and books and supervised many doctoral students.
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