In doing so, the British jet-engine maker improved its employer brand score significantly.

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Damaging the employer brand making hiring more difficult when the economy returns.

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Marketing an attractive employer brand in ways that extend beyond money is what will make the difference for your company in the long run.

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Over time, it may turn out to be a diagnostic tool, too, as companies evaluate how well their LinkedIn presence is helping their employer brand, and then embark on programs to improve their scores.

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To make it clear where most experts stand on this issue, the general consensus, whether you are employed or behave as your own employer, interfacing with clients or other businesses, initial visual impressions brand you.

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Recruiting has moved almost entirely from job boards to social networks, which means that building your personal brand is more important than ever to attract a prospective new employer.

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