That success prompted the partners to expand the project threefold to encompass shops, office space and more apartments.

WSJ: Christian Laettner's Real-Estate Brick

Digital Entertainment, LLC predicts that the solution's movie content ultimately will encompass more than 4000 major titles from multiple studio and distribution partners, which will be delivered direct to consumers via hard drives that may be swapped into the Center's drive-bays.

ENGADGET: SIM2 tag-teams with Entertainment Experience to bring you movies on hard drives