We expect DVDs mailed per subscriber to decline to about 5 per month by the end of Trefis forecast period as a result of (i) the on-going shift to lower cost plans (ii) increasing usage of streamed TV shows and films as a substitute for mailed DVDs.

FORBES: Headwinds for Almighty Netflix

Hopefully, the end result of the rapid period of change we are undergoing today will be that more people will have access to more reliable information than ever before.

FORBES: The Best Investment Advice: Fundamental Truths About the Business of Managing Your Money (April 2, 2002 )