"The endoftherainbow is some automated device that will be able to come close to normalizing glucose, " says Francine Kaufman, chief medical officer in the Medtronic diabetes division.
But the creators of a recently released, turn-based strategy game hope that by blending two differing styles of play in one title they will find a pot of gold at theendofthe double rainbow.
One wonders, though, what tales Rainbow Warrior 3 will have to tell at theendof its working life - and how much of a dent it'll manage to make on the less tractable issues that head today's agenda.