That would not only save us all from yet another dramatic view of eyelashes, but might actually change the course of endorsement advertising altogether and make it meaningful, and thus even more profitable, for the brand.

FORBES: Wasted Beauty

Of course Mia Hamm was an endorsement darling during the late nineties and early 2000s, with famous commercials like this all-sports duel with Michael Jordan or this soccer-specific spot.

FORBES: U.S. Women's Soccer Team's Glory Could Yield Redemption And Endorsements For Hope Solo

Of course, when it comes to endorsement opportunities, not all gold medals--and for that matter, not all gold medalists--are created equal.

FORBES: Magazine Article

This, of course, is not a blind endorsement of these stocks.

FORBES: Stocks With Charts To Drool Over

The flip side of this is, of course, that it is a contingent endorsement.

ECONOMIST: Terms of engagement

Three years after that, he exhibited his work in the Whitney Biennial, an artistic endorsement he would accept seven more times over the course of his career.

WSJ: Mike Kelley: The Escape Artist

But more importantly, his off-course transgressions likely will torpedo his long-term endorsement opportunities utterly.

FORBES: Can Phil Mickelson Overtake Tiger As World's Top-Earning Athlete?

In our Google age, the endorsement of women bloggers is too valuable to lose (the trick of course is to quantify that value and leverage it).

FORBES: The Pay Gap and Expectations

Jordan earned much of his vast fortune during the course of the marriage (mostly off the court thanks to rich endorsement deals).

FORBES

Of course he could and should endorse the practice of private equity, and the evidence supporting such an endorsement would be the book he wrote.

FORBES: Book Review: Jason Kelly Writes About "The New Tycoons" of Private Equity