Others characterized ethical, legal standing orders - such as the requirement for soldiers to value their lives and the lives of their comrades more highly than the lives of terror suspects - as immoral or illegal.
The International Olympic Committee defines Olympism as "a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles".
Transactions are guided by ethical, moral, and social considerations and the belief that money should be used to create social value, rather than just wealth.
In response to consumer preferences for ethical and sustainable sourcing, traceability, and quality, companies have also made bold sustainability commitments that implicate smallholder value chains.