Customers who could evangelise the Surface Pro and create a snowball effect in sales.

FORBES: Microsoft's PR Team Misfires As The Surface Pro Launches

The minister concluded that he would continue "to evangelise the living wage in discussions with local government".

BBC: The living wage debate

"The church has different places to evangelise and... in Latin America there is a renewal of the faith, there is a lot of hope, " he once said.

BBC: Cardinal Oscar Rodriguez Maradiaga

With the backing of the local political authorities, Mr McGuirk and his team resolved to evangelise, providing basic fire-safety advice, checking 350, 000 homes and fitting 700, 000 smoke alarms.

ECONOMIST: A Liverpool fireman demonstrates how it can be done

In Malta, the pope will beatify Father George Preca, who founded the Society of Christian Doctrine in 1907 to evangelise a population which, although Catholic, based its beliefs just on popular devotion.

CNN: Pope in Malta after peace plea

Mr Heard, an editor of Wired, a glossy monthly devoted to the digital age, looked for his subjects among fringe groups that evangelise on the Internet or pamphleteer at New Age conventions.

ECONOMIST: The other millennium bug

But now they need to evangelise hard.

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The Vatileaks episode offered a glimpse into some of the disfunctionality, normally due to petty squabbles among internal factions within middle management, but also drew attention to the traditional feudal structure of governance within and among the offices, and how the current structures and attitudes impede the distribution of information to facilitate efficient governance, thereby hampering the Church's mission to evangelise.

BBC: Viewpoint: The pope as CEO