Yes, you can indeed be right when everyone else is wrong: but luck helps in investing just as it does anywhere else.

FORBES: Warren Buffett, Bank of America and Luck in Investing

But the bigger question is whether or not you want to fight everyone else to reach the same people.

FORBES: You (And Your Company) Are Unique. So Why Is Your Marketing Strategy The Same As Everyone Else?

But you have to balance that against the impact on the quality of life of everyone else.

BBC: peanuts

All good and well if you find yourself in the right place with the right phone, but what about everyone else?

ENGADGET

"What makes Steve's methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do, " Sculley said in a 2010 interview with Businessweek.

CNN: Mark Milian,