Rent the Runway has certainly redefined the fashion business, bringing high-end wear to Everywoman.

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Embodying versions of the everywoman, their characters Mindy Lahiri and Hannah Horvath don't ignore their curves, a simple but subversive statement in image-conscious Hollywood.

CNN: 2012: The highs and lows of women in Hollywood

There are moments in some episodes where our Everywoman admits to having financial difficulties and even gets her credit card declined publicly on one occasion.

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Still, we're told, this tempest in a Gucci bag has some Republicans worrying that shopping sprees at Neiman Marcus and Saks Fifth Avenue might undermine Palin's everywoman image.

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Just as dignitaries visiting the UK and Ireland are taken for a pint and a photo call, no US election campaign is complete without a stop at a diner to emphasise the candidate's everyman or everywoman credentials.

BBC: Why the diner is the ultimate symbol of America

They are the everywoman's style icons.

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Girlguiding UK say they are working with Everywoman - a UK-wide membership organisation for women in business - to create a series of "day in the life" videos, featuring successful women in a range of different careers shedding light on the reality of their professions.

BBC: Guides claim lack of female role models 'could be damaging'

In fact, one of the film's most gripping moments comes as its main protagonist, Zahra - Soraya's irrepressibly courageous aunt - pleads with the reporter to "take my voice" and, by so doing, to tell the world of the crime perpetrated against her Everywoman niece.

CENTERFORSECURITYPOLICY: 'Take My Voice': An everywoman's story from Iran