And the brands that can meet or even exceed their expectations win a loyalty that exceeds anything remotely rational.

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That is, to understand what your users want and exceed their expectations.

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Consumers want brands to exceed their expectations.

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Though they may be top performers, they want to exceed their own expectations.

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Even if the Ulster Unionists exceed expectations, their dissidents may ally with Mr Paisley's party to prevent Mr Trimble becoming first minister again.

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In actuality, the analyst community overreacted and HP managed to exceed their (newly diminished) expectations, but it is definitely a step in the right direction.

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Those companies that are able to exceed the expectations can either bank their allowances for future use or sell them to other businesses that are unable to meet their obligations.

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Great companies, then exceed these expectations with the experiences they deliver with their product of service.

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What are their expectations of you, and how can you exceed them?

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