UN's own assessment of Iraqi needs, the scale of the expanded deal will have to be reduced.

ECONOMIST: Waiting for the next Iraqi crisis

Not only has the scope of electric equipment present in buildings expanded in recent years, the scale of energy consumed by plug loads has also grown.

FORBES: Energy Waste Rebounds: Top 10 Energy Pigs in the Plug

The increase in revenue, will largely come from expanded customer options resulting from the greater scope and scale of the network as well as fleet optimization.

FORBES: United Continental Has Upside To $28 Despite Low-Price Threat

Much of the spending in the expanded oil-for-food deal, on whatever scale it proceeds, is expected to be put to such ends.

ECONOMIST: Waiting for the next Iraqi crisis

It started as a small-scale local phone service, but he has since expanded it to include a 16, 000-mile fiber backbone, a fat slice of nationwide cellular radio spectrum and a major Internet access provider.

FORBES: Craig's Higher Calling

In fact, Mendoza says, the response has been so overwhelming that what was originally just intended as a small-scale promotion involving local sponsors and a handful of homes is being expanded to the national level.

FORBES: From April Fool's Joke to Mobile Advertising Reality