After Google's January rollout of Shopping for Suppliers, the company in March took the wraps off Shopping Express, which allows customers of Google Shopping to get orders delivered the same day.

WSJ: Google Follows Amazon's Lead on New Shopping Site, Delivery, Other Services

Small businesses are partnering with WunWun in order to compete with Amazon Instant and Google Shopping Express from their online stores.

FORBES: How WunWun Stops Amazon From Stealing & Creates 100 New Jobs ($3 Mil Payroll)

Known to both outlets as Google Shopping Express, it would bring purchased goods from local retailers directly to your door via third-party couriers.

ENGADGET

John Sheehan, the 31-year-old co-founder of a San Francisco software startup, says he will use Google Shopping Express for 10% to 20% of the purchases he would otherwise make through Amazon, which only offers two-day shipping in the city.

WSJ: Google Follows Amazon's Lead on New Shopping Site, Delivery, Other Services

First, she hopped on the Small Business Saturday promotion headed by American Express to promote holiday shopping at small, local businesses on the Saturday after Thanksgiving.

FORBES: Small Businesses Leverage Opportunity to Rev Up Sales

The new collaboration between Twitter and American Express will turn the social media service into a shopping cart.

CNN: Twitter and Amex to let you pay with a hashtag

While they may express outrage or moral indignation, whether they go shopping or not is the truest test of how they feel.

FORBES: With Thanksgiving-Night Openings, Do Retailers Risk Busting More Than Doors?

To start Twitter shopping you'll need to first sync your American Express card with Twitter.

CNN: Twitter and Amex to let you pay with a hashtag