Let's assume for a moment that Crispin used buzz marketing to fake me out and get my attention, as I'm convinced they did.

NPR: Slate's Ad Report Card: Burger King's Buzz Marketing

But in return, they sent pre-written articles to out local newspaper with fake quotes from me and a group photo.

FORBES: Is Olive Garden's Culinary Institute a Fiction?

For a painful 15 minutes, "he went through my entire list of fake employees and wouldn't let me interrupt, " she says.

WSJ: Better Ideas Through Failure

This strategy typically allows me to avoid tying up capital ahead of moves however does at times leave me susceptible to the occasional fake-break.

FORBES: A Trading Lesson in Tupperware

The markets, when we spoke in mid-day and earlier in the morning, had all the earmarks of a market that was way oversold, and the action gave a lot of people - not only me - a huge head fake.

NPR: Floor Trader Describes Wall Street Gyrations

His numbers always looked too pretty to me, like looking at a fake Andy Warhol.

FORBES: Magazine Article

As this continued I began to feel as if the rubber hand was not an obvious fake but in fact very real and actually attached to me.

BBC: David Gregory-Kumar: The rubber hand experiment

For example, once I thought he was pointing a gun at me, but it turned out to be a remarkably good fake.

NEWYORKER: The Region of Unlikeness

So, of the four bestsellers at Kindle on the current list as of the time of me writing it, only 1 is a legitimate book by real authors and it has been attacked by fake reviewers in an effort to reduce its sales so they can increase theirs.

FORBES: Barnes & Noble's Big Problem -- and What to Do About It