"It's not surprising that people can feel it's easier not to use a condom than put themselves through the torture of talking about a subject they feel deeply uncomfortable about, " she said.
"We created an outlet for them to feel good about themselves and tap into that youthfulness that had been put to bed for a long time ... you may be 40, but the euphoria of it makes you feel 14 all over again, " Wahlberg said.
To put it another way, is it right that those who already feel guilty about their environmental impact and endeavour to minimise their waste have to stand by and watch their neighbours drive to Tesco in their 4x4 and fly off to Prague on long weekends - thus undermining all the their good work?