Abu Dhabi is also pitching to a different kind of audience with Ferrari World, a red-hued theme park celebrating the famed racing cars.
Ferrari World, an enormous, family-friendly theme park on Yas Island, offers thrill rides that imitate the g-forces of Ferrari racing, and Yas Waterworld Abu Dhabi just opened in January with epic waterslides and wave pools.
McLaren driver Kimi Raikkonen starts Sunday's European Grand Prix at the Nurburgring on pole position and is just three points adrift of Ferrari's world champion Michael Schumacher.
Ferrari's world champion Kimi Raikkonen, three points behind Hamilton in this year's title race, took third place in the grid with one minute 18.735 seconds while Fernando Alonso of Renault will start the race alongside the Finn in fourth.
Meanwhile, Jody Scheckter - Ferrari's last world champion before Schumacher in 1979 - admitted he could understand the team's actions.
Raikkonen, who won the world title for Ferrari in 2007, was forced out of Ferrari at the end of this season to make way for Fernando Alonso, despite already having a year left on his contract.
Just as car freaks make pilgrimages to the city in northern Italy where the Ferrari was born, the yachting world's speed freaks go to Carroll and Goetz in Bristol.
As the rain held off at Hockenheim, the Red Bulls and Ferrari dominated the fastest laps leaving world champion Button and team-mate Hamilton struggling 0.634 seconds behind the front two, something that troubled both McLaren drivers.
BBC: Sebastian Vettel pips Fernando Alonso to German F1 pole
Of his podiums in 2012, March's Malaysian race was arguably Perez's pinnacle to date, scything his way from 10th on the grid to come within a whisker of beating Ferrari's two-time world champion Fernando Alonso to the win, while he also finished second behind Hamilton at Monza in September.
He had been linked with a move to Ferrari, but the Italian team retained world champion Kimi Raikkonen and Brazilian driver Felipe Massa.
Vettel became the youngest driver to win three world titles as he overhauled Ferrari's Fernando Alonso in the final third of the season.
The 54-year-old Englishman, who has previously won world titles with Benetton and Ferrari, broke down in tears after the Brazilian Grand Prix when asked for his reaction.
Ferrari desperately tried to close down the world championship leader in the dying minutes but, though they were fast through the first two sectors, they could not match the McLaren man's pace.
"The Red Bulls seem to be in a league of their own, but the Ferrari was very strong, " said the world champion.
BBC: Red Bull leave rivals trailing in Hungarian GP practice
Ferrari's Kimi Raikkonen, the reigning world champion and a near media recluse by Formula One's standards, appeared to voice his confidence in the prancing horse's progress prior to the opening race.
In another major driver move, two-time world champion Alonso left Renault for Ferrari where he will line-up alongside Massa, happily returned to the grid after his horrific crash in Hungary last July.
The Spanish driver draws encouragement from last year's exploits and he is confident of once again rivaling triple world champion Vettel -- if Ferrari can improve on their slow start to 2012.
He has a seven-point lead over Ferrari rival Felipe Massa as he chases a first world championship on 2 November.
This year marks the 50th anniversary of what Enzo Ferrari reportedly called the most beautiful car in the world: the Jaguar E-Type.
The seven-time world champion has been a consultant for Ferrari since retiring in 2006 and said recently he would stay in the role for another three years.
The season is shaping up to be one of the most exciting in recent times, with two-time world champion Fernando Alonso joining Massa at Ferrari and last year's winner Jenson Button switching to McLaren alongside 2008 victor Lewis Hamilton.
The seven-time world champion is due to replace stricken Ferrari driver Felipe Massa in the European Grand Prix in Valencia later this month, but his spokesperson Sabine Kehm told ZDF television in Germany that the injury could wreck his return.
EXOTIC-SPORTS-CAR entrepreneurs are the world's most optimistic accountants: Enzo Ferrari, Carroll Shelby, Aston Martin's David Brown.
Hamilton became the youngest F1 world champion in history in November, beating Ferrari's Felipe Massa to the title by a single point.
The seven-time world champion is barred from testing the 2009 Ferrari as part of the new Formula One rules for the season, but has had a run out at their Maranello center in the 2007 car.
Seven-time world champion Michael Schumacher is to race again for Ferrari while Massa recovers.
As Ferrari's star driver, Mr. Schumacher won four world championships, set the record for the most career Grand Prix victories and cemented his place as the greatest driver of all time.
Those stipulations exclude such greats as the Bentley Continental Supersports and the Lexus LFA, not to mention fine entries from Lamborghini and Ferrari, but we wanted to focus more on real-world daily drivers.
It comes after a run of terrible luck for the double world champion at the last two races, when Ferrari have not been able to deliver on a major improvement in performance from their car.
That honour fell to Ferrari president Luca di Montezemolo, whose chaotic announcement of a five-year sponsorship deal with Spanish bank Santander - which became a McLaren sponsor during Fernando Alonso's brief stint with the team - prompted speculation he would also confirm the double world champion's widely-anticipated move to Ferrari in 2010.
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