And it's why Schwartz brought the movie to the Tribeca Film Festival last month--to build buzz, then find a buyer for the film who will ultimately get it distributed to theaters.
The three major theatrical trailers ( 1, 2, 3) barely even hinted at the events of the second half of the film, showing off merely the build-up to the games and little more.
China had bought it as part of an earlier effort to build its own photo-film industry.
Fox pulled a similar stunt with Avatar which helped build up buzz for the film before it hit theaters.
FORBES: Disney Launches Massive Marketing Campaign for 'Tron'
He spent two months adding and rewriting scenes, and went back and filmed to build his series into the feature film.
FORBES: How's This For A Second Verse? Lights, Camera, Action
The players would probably review some film of the game and talk about how to build on the results of the game.
Patrick Mumford, director of the city's Department of Neighborhood and Business Services, said the city hopes to attract developers to build sound stages in order to bring film-production companies as anchor tenants to the property.
As film professor Jim Collins describes it, the Weinsteins, who remain masters of promotion, would release a film late in the year in New York and Los Angeles, build momentum through critical praise and advertising, and use the Golden Globes and the Oscars to boost films even more.
That means it might not build up the word-of-mouth needed for the film to keep playing well for very long.
Time Warner's properties include popular magazines (Time, Fortune, Sports Illustrated and Asiaweek among them), music, film and cable-TV programming, yet the company has failed to build a large audience on the Net.
"Opening weekends, " historically defined as the 72-hour stretch from Friday through Sunday when a film first plays, are starting earlier, as studios jockey to boost their grosses, build buzz and fill theaters often empty on weeknights.
This film has been several years in the making, with five solo films woven together to build up to it, and Whedon is not just a great filmmaker and TV show creator, he is in fact a comic book writer of serious talent as well, and he took his time working to write and rewrite this film to get it right.
Then, the new film comes out, treating Batman as an established entity, followed by another TV series to build further audience buy-in and to really establish this whole world of Gotham as the new long-term Batman universe.
The company is trying to re-build its business from being primarily a US-based DVD rental service to a global film and TV streaming operation.
应用推荐