"We're trying to find the next wonder drug from what's present in nature, " he said.
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The sweetener is central to a battle in Asia to find the next cure-all gum.
Or maybe we can find the next Meryl Streep in the Supporting Actress category.
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But are they being too hard on angel investors trying to find the next big thing?
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"I've struggled for 12 years to find the next Pella Corp. or Vermeer, " he says.
For a good part of my journalism career I lived to find the next great story.
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Thousands, perhaps millions of investors are taken in each year trying to find the next new thing.
Venture capitalists are now falling over each other to find the next Infosys, Wipro or HCL in India.
Then one day in 1992 he was told to find the next John Grisham -- or get lost.
Management turnover is nothing compared with Daft's two biggest boners, both designed to find the next big thing.
But companies that are technologically savvy enough, like Corning, find the next wave.
But Apple changed its system, leaving application developers everywhere scrambling to find the next proven strategy to acquire users.
But these same people have little appreciation for how difficult and expensive it is to find the next Solaris.
The 10th annual Dumfries and Galloway Wild Spring Festival is hoping to find the next Chris Packham or Sir David Attenborough.
Their aim is to find the next big idea that, with the right support, can be turned into an economic success story.
Shows like "American Idol" troll amateur markets to find the next professionals.
Granted, AONE may continue to rip, and in that case traders must move on a find the next hidden gem ripe for the picking.
In the constant race to find the next cure for jazz (hint: it ain't broken), pianist Aaron Parks seems perfectly content to set his own pace.
As the Apps4africa 2012 competition team travels to find the next tech CEO in Africa, all these questions were left unanswered at the African CEO Forum.
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So these laws requiring public schools to let homeschoolers try out are literal Tim Tebow laws, because the dream is that somehow a school can find the next Tebow.
At one point, he seemed to sense that he was making the wrong impression on a Western journalist who he reckoned might be keen to find the next Facebook.
The My Games section links users to all previously purchased games and displays a list of the most frequently played games, making it easy to find the next big hit.
Like most young Kenyans, while growing up Kipketer hoped that he migh catch the eye of a coach who combs the countryside to find the next generation of budding stars.
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At times, scouting can be a thankless profession that puts a terrible strain on family life since the demands of a ball club are so great to find the next big thing.
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