Chief financial officers and controllers are usually the first point of contact for MDS Lavastorm Analytics.

FORBES: First Aid for the CFO - MDS Lavastorm Analytics Checks Business Performance & Processes

Sadly, not yet but they can report on the path taken after the first point of contact.

FORBES: How to Start Your Own "Arab Spring"

These days 40% of the people who tweet us do that as their first point of contact.

BBC: Twitter celebrates its seventh birthday

They are the first point of contact for anyone who wants to relay their experiences to the inquiry.

BBC: Sir Anthony Hart

Whether you are standing still or in motion, your feet are your first point of contact with the ground.

CNN: Flip-flops present feet with a painful problem

But this is the home of UK Maritime Trade Operations (UKMTO), the first point of contact for all merchant shipping transiting the high-risk area.

BBC: Seeking Somali pirates, from the air

So when we sit down with automobile advertisers, one of the insights we offer is an idea of what they need to be thinking about at that first point of contact.

FORBES: Q&A