Offering three distinct models to fit the unique needs of mobile media consumers, ASUS believes in providing consumers with choices.

ENGADGET: ASUS rebrands its tablets 'Transformer Pads,' announces the high-end Infinity Series with either Tegra 3 or Snapdragon's S4 chip

More worrisome, as a small customer it would have next to no clout with big vendors, in case it needed to adapt the software to fit its own needs.

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Many are curmudgeons in the best sense (I might even fit that bill) with the reporting and editing scars that the new breed desperately needs to truly be great.

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