No focus group-tested positions that slip through your fingers when you try to parse them.
They wanted to introduce prohibition We decided to test that one with a focus group!
"From Neural Responses to Population Behavior: Neural Focus Group Predicts Population-Level Media Effects, " Emily B.
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That focus group, however, underscored just how huge a hurdle Epsilon must leap--namely, GM's brand image.
Focus group research studied two groups of customers who waited exactly two minutes to be served.
The Internet is much more effective at testing offers and ad creative than a contrived focus group.
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That came across clearly in a focus group of undecided voters that I watched after the debate.
Think of them as an open, influential online focus group on topics that matter to the US electorate.
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Research communities are fast replacing the focus group as the preferred method for discovering or testing new products concepts.
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The conclusion was drawn from positive feedback from focus group meetings with architects and others who visited the site.
The 500 biggest corporate brands engaged in a constant focus group of recognition.
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If you wanted to test a campaign ad, you held a focus group.
Focus group obsessions have led to populist policies that quickly become irrelevant anachronisms.
My focus group of 4 kids ages 5-12 also indicate a clear preference for the iPad over the Kindle Fire.
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In traditional test marketing, a game designer might test different versions of, say, a polka-dot cow with a focus group.
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The firm strapped electrodes to focus group participants to see how different parts of the brain reacted to the commercials.
He has told audiences proudly that he doesn't need a poll or a focus group to know what he believes.
The "Plan for National and Border Security" reads like focus group-tested themes embraced as a sort of issue box-checking exercise.
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One focus group in a suburb of the third-largest city in America will not capture the essence of the Heartland lifestyle.
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What is also interesting is that they are drawing on their experience rather than a focus group to develop these ideas.
What kept resonating was that the focus group thought correctly that the entire book was about capturing and then keeping a customer forever.
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And one Republican pollster got a similar reaction from a focus group registering reactions to health maintenance organizations through a computer.
This had the benefit of humanizing the new characters that parents may well have thought were the product of a focus group.
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At that point, the courtroom becomes an arena for artful liars and the jury a mere focus group choosing between alternative fictions.
For established brands, the format provides a direct way of interacting with customers, turning each day's trading into a consumer focus group.
Via AdMash, they are using their customers as unpaid focus group members.
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Researchers also carried out 38 individual interviews and eight focus group interviews.
GutCheck: A focus group can be a critical way to get an understanding of customer behavior and as a result, build better products.
If you are operating in a new market or with a potentially disruptive technology, Customer Discovery is not about conducting a focus group.
Mr. Troxel might sound like a member of a focus group that gave Acura's marketing department the template for its target customer profile.
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