The success of LoveLife serves to remind me that efforts to help people improve their health and well-being should not focus solely on providing folks with the facts.

FORBES: Lifesaving Lessons from the Makers of Sprite?

We need to rebuild an economy where middle-class folks can focus on more than just getting by and folks who want to get in the middle class have those ladders to get into the middle class.

WHITEHOUSE: President Obama Speaks on Extending the Payroll Tax Cut and Unemployment Insurance | The White House

It's the focus on 'happiness' that has folks split.

WSJ: Looking for a Happy Place? Maybe Skip Sag Harbor

Then you can focus your energy on the core client group, and keep these folks so happy that they will never leave you for the competition.

FORBES: 5 Ways to Keep the Right Customers for Your Startup

The folks at Pixar decided that its brand would focus on clever stories and beguiling characters appealing to children, and the children in all of us.

FORBES

Now, today what I want to focus on is housing, which is something obviously on the minds of a lot of folks here in Nevada.

WHITEHOUSE: President Obama Speaks on Housing and the Economy

The folks testifying for Goldman were primarily tutored by their lawyers to focus on whether what they had done had violated what remain of U.S. securities laws, as they have been dismantled over the last number of years.

FORBES: Magazine Article