The problem for a lot of enterprises was that formalmethods like TRIZ appeared to be too formal, or somehow not relevant (I think the opposite, TRIZ is highly relevant).
A. Traditionally, business in China is bound by handshakes and verbal agreements. (In the U.S., however, ) Chinese companies must provide written documentation of issues in order to comply with the law, which Chinese businessmen may find too rigid compared to their own traditional and less formalmethods of doing business.
Popularizing science includes all activities that communicate scientific knowledge and scientific methods to the public, outside the formal setting of classrooms.