's purchase and had taken the number two slot in Fox Interactive Media, the new unit formed to hold Murdoch's Web properties--abruptly left.

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That heavy construction falls to Peter Levinsohn, president of Fox Interactive Media (fim), and the founders of MySpace, Chris DeWolfe and Tom Anderson.

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He was an investor before joining Yahoo, and before that, he was president of Fox Interactive Media, the online News Corp property.

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"We've got them for 22 minutes a session, compared with 3 or 4 minutes, " says Ronald Berryman, senior vice president at Fox Interactive Media.

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In a move it claims improves the site's security, Fox Interactive last year pushed Adobe to incorporate a new feature into its Flash media software that made it harder for widgetmakers to direct traffic off the site.

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