He was an investor before joining Yahoo, and before that, he was president of Fox Interactive Media, the online News Corp property.

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According to Keys' Facebook page, he worked as an online news producer for the Sacramento FOX affiliate KTXL from June 2008 to April 2010.

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He has collaborated on multiple real estate books and his expert advice is regularly sought out by print, online and television media outlets like FOX News, CNBC and Forbes.

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Keys' Facebook page says he worked as an online news producer for Tribune-owned FOX affiliate KTXL from June 2008 to April 2010.

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From a brand-psychology standpoint, Fox has done something few other news sources have come close to doing: engender consistent loyalty for its online brand in a market riddled with skepticism.

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Until recently the internet strategy for broadcasters like Disney's ABC, Fox, Time Warner (nyse: TWX - news - people ) and Televisa was to promote shows online so people would go watch them on a TV set.

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