Mr Varian argues that this overcomes the free-rider problem, a particular pain for makers of online content because it can often be reproduced at zero cost.
But if we want to build on this structure and solve the free-rider problem, there are three fundamental flaws in the current system that need to be corrected.
Like Mr. Romney and Mr. Obama Mr. Gingrich spoke of the "free rider" problem: those who go uninsured and then don't pay their bills when they get sick, spreading the costs across the system.
But the problem with any collectively produced good is the free rider in the case of (especially European) religion, the church members who turn up only at Christmas and Easter, leaving the pews discouragingly empty in between.