The company's range of goods includes fruit spreads, fruit juices, pasta and pasta sauces, nut butters, dressings and oils, which the company boasts are free from artificial ingredients and preservatives.

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Architect and academic Fritz Haeg, whose work has been exhibited at Tate Modern in London and the Whitney Museum of American Art, has written a book, "Edible Landscapes", in which he calls for our lawns to be replaced by beautiful spreads of fruit and vegetables.

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Some offer just the basics such as cereal, toast, coffee and fresh fruit, while others cook up more elaborate spreads that include hot items like eggs, bacon, sausage, waffles or pancakes.

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