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It's a well-disguised Subaru WRX built in Japan by GM partner Fuji Heavy Industries.
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Since November 14 these developments have powered rises in the stocks of Fuji Heavy Industries (PINK:FUJHY) by 200%, of Bridgestone Tire (PINK:BRDCY) by 85%, and Honda Motors (NYSE:HMC) by 60%.
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Its parent company is Japan-based Fuji Heavy Industries.
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Tomohiko Ikeda, the head of global sales and marketing for Subaru parent company Fuji Heavy Industries in Japan, said in a press conference at the New York auto show that Subaru intends to make up for lost time.
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Facing competition from BMW, Audi and Mercedes in the premium small-car market, Saab Chief Executive Peter Augustsson needed a new model and turned to another GM partner, Fuji Heavy Industries, maker of Subaru four-wheel-drive cars. (GMowns a 20% stake in Fuji.) After months of discussions, nudged along by Lutz, the collaboration resulted in the Saab 9-2X, a sporty, high-performance wagon based on the underpinnings of Subaru's Impreza compact and its high-performance cousin, the WRX.
FORBES: Global Motors