In case you've been living under a rock, one the hottest mobile games out there is "Angry Birds, " a simple, yet addictive strategy game that involves launching cartoon birds at pigs.

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As game developers and content providers such as Cartoon Network and FOX Sports Interactive scramble to figure out how to make their games work on cellphones, and as wireless carriers look for ways to keep people on their networks longer, Glu holds the key.

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JirboMatch, which jazzes up the familiar game of "Memory" with images of cartoon farm animals, is the most popular of more than 730 iPhone applications listed on Apple's Web site.

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The one area that will either appeal to you or really turn you off to the game is the art style, which leaps headlong into cartoon-land.

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It cuts between a small boy beating a bigger opponent in a soccer match, short versus tall players in a basketball game, a bear being scared off by a beaver and cartoon character Popeye punching Bluto into mid-air.

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In the game, Mickey's paintbrush is better at dealing with other cartoon characters, while Oswald's high-tech gear more effectively takes on robots and other mechanical obstacles.

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