If our reaction is so muted, how long will it take for either format to catch on with the general public?

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The first ever televised general election debates took place in 2010, with the format agreed between the Conservatives, Labour and Liberal Democrats.

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The trick is to provide the most basic information about life (for example, a solemn page on the correct use of lavatory paper: how to hang it and, worse, how to use it) in a format that looks amusing and stimulating for the general reader.

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In fact, Dr. Jardine created his tape in a standardized, easy to apply format so that it would be adopted by the general consumer market to help with sore and achy muscles.

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"This is a significant milestone in Google's efforts to establish VP8 as a widely-deployed web video format, " said Allen Lo, Google's deputy general counsel for patents.

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Wolf even gave props to General Electric-owned NBC's short-lived serial Kidnapped, a format he's previously said he doesn't believe in.

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Optical discs in general have experienced a decline in unit sales for the last several years with only the new Blu-ray format increasing in sales.

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