You get into hot water over some of your remarks and your show begins to start losing advertisers.

FORBES: The Strange Case Of The Reverse Apple Advert Gambit

People who get into hot water may be quick to say they are sorry but the real question is what are you going to do about it?

FORBES: Lance Armstrong: Spare Us the Apology Tour

According to API's Doyle, contracts between host countries and extraction businesses sometimes prohibit disclosure of their payments, meaning that revealing extraction payments could get a country into hot water legally.

FORBES: Magazine Article