Napa Valley winemakers Gnarly Head Wines think you might be pleasantly surprised by the combo.

FORBES: BBQ And... Wine?

Lubin says that in the past two weeks since Gnarly Head carried out this campaign, he has seen a whopping 1, 000% sales increase locally in Memphis and a 20% sales increase nationwide.

FORBES: BBQ And... Wine?

Inviting wine distributor principals from around the country to tour Memphis during the festivities, Gnarly Head also encouraged these sales teams to push their product and invited local businesses to do the same.

FORBES: BBQ And... Wine?