One afternoon in early March, the shoe designer Christian Louboutin decided to go for a ride on his Vespa.

NEWYORKER: Sole Mate

One morning, he invited her to go for a ride.

NEWYORKER: The Insufferable Gaucho

The megaphone lets you send a message to your less-active friend telling them to go for a walk, run or bike ride -- but you can only bully them once ever seven days.

CNN: Fitness tools that tap the power of your friends

His typical routine would be to wake up at noon, work from 2pm to 10pm, have dinner then go on a bike ride in the still-clear light, returning at 1am for a little dessert.

BBC: Living in towns without light

"I had to go to rehabilitation at Headley Court, and I thought I would try going for a ride, " said Guy.

BBC: Berkshire - Injured soldier rides for charity

Savvy, cynical professional investors are welcome to go long risky assets like EPP or IBB (a Pacific ex-Japan ETF and biotech ETF, respectively) for the ride, but you must be ready to rip these positions out within a week or two.

FORBES: The Bailout Era