Bankers are not the most popular people in good times, and this is definitely not their heyday.

FORBES

Some are willing to pay a high premium for Coca Cola on the perception that, in good times and bad people the world over are going to keep drinking Coke.

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"In good times and difficult times people rely on us, " said co-owner Gary Mitchell, 55.

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If times are good and people drive more, then gasoline prices will jump.

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In good times people love a bargain, and in tough times, people need a bargain.

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And a good number of people, the skilled weavers of this remote silk region, now earn between two and three times the local wage and a share of the profits while working just a shout away from their children and elders.

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And so trying to let people know how dire the situation is because most people look back and say, you know, I remember the good old times.

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Then buy Wal-Mart (nyse: WMT - news - people ) (51, WMT ) , which retails affordable consumer staples in good times and bad.

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For centuries, the message of Christmas -- of peace and goodwill to all -- has guided millions of people around the world through good times but also through bad times.

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"I have come to believe that if two people are prepared to make a lifetime commitment to love and care for each other in good times and in bad, the government shouldn't deny them the opportunity to get married, " he wrote in an op-ed in The Columbus Dispatch.

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