While any publicity is often considered good publicity - I'd be embarassed if I was Forbes.
Innovators in the green information-technology movement reap good publicity from their ever-higher standards of energy efficiency.
But sooner or later, good publicity alone will cease to be sufficient motivation for firms.
Eli Lilly's Prozac was the first anti-depressant of its kind, and won good publicity for that reason.
Oh well, as they say, all publicity is good publicity as long as they spell the name correctly.
Designers' hotels can create good publicity, as they have done for Ferragamo with its easily controllable properties in Florence.
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TwitChange puts to good use their presence on the network, and should be a good publicity boost for the company.
But the peace process, and the good publicity that came with it, appears to have given Sinn Fein a touch of glamour.
While popular wisdom is that any publicity is good publicity, academic research has largely shown that negative word of mouth hurts company brand and sales.
Prominent professors with popular blogs are good publicity, and distance in academia is not dead: the best students will still seek proximity to the best minds.
Given the central bank's clout, picking a fight over Sberbank's future seems more likely to bring good publicity for the fund managers involved, rather than actual results.
Others will think it makes sense that employers benefit from giving their workers a reason to value their job - and getting some good publicity, as well.
Good publicity for Ms. Beckham's increasingly impressive collections, but within a few days she was back in her trademark stilts (48 hours is a long time in celebrity journalism).
NYSE's chief rival, Nasdaq, which could use a little good publicity lately, reported no systems issues, though others said Wednesday that trading was slow during parts of the day Tuesday.
All publicity is good publicity, I guess.
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Though the futuristic setting of the game has drawn mixed reaction from the gamers with fervent discussions on leading video-gaming forums, we believe the trailer is generating good publicity for the eagerly anticipated game, as intended by the company.
NYSE's chief rival, Nasdaq (nasdaq: NDAQ - news - people ), which could use a little good publicity lately, reported no systems issues, though others said Wednesday that trading was slow during parts of the day Tuesday.
His instinct was to do good by stealth, lest people think he was doing good for publicity.
The new judges have already generated a good amount of publicity.
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In the world of celebrity siblings, all publicity is good and no following is too small.
Not all publicity is good, though, and the company showed no love for Merriam-Webster .
It certainly helps to get a movie some good post-opening publicity if it does gangbusters at the box office.
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Journalists spent weeks figuring out what he meant, and he made good use of the ensuing publicity.
Hey, I say if one person buys her book based on this recent publicity, then good for Graves.
And a good way to get some publicity for such a viewpoint is to produce a story about how a recently deceased famous person is faring in that afterlife in order to get the donations rolling in.
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In the meantime, the Angelina Jolie publicity was not only good for the health of women facing the same genetic condition.
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