And, unfortunately for the Milk Board and for Goodby, it stands to reason that rankling segments of a key target audience (mik-buying women) is unlikely the shortest path to increased sales.
Keith Anderson, executive design director at Goodby, the agency that worked on the campaign, says the best way to tell that story was to highlight the experiences of end users and how Adobe helped them reach their goals.
Now that the other shoe has dropped for Chevy advertising the end of its relationship with Goodby Silverstein, not long after the brand shucked the ineffective slogan conceived by the agency the next move by McCann should be this: a fresh, significant new campaign for Volt.