Hewlett-Packard did that cleverly in designing a gadget that gooses the performance of desktop printers (see box).

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Anyone who studies the ways in which technology gooses productivity will quickly learn that there's always such a lag.

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"It gooses the ad revenues at MySpace, but it won't push it through the roof, " said Forrester Research Analyst James McQuivey.

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Inside its pressurized case is a miniature racetrack of the element erbium, which, when energized, gooses along the photons, like a waterwheel.

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The logic is that money-printing that gooses inflation will in turn increase employment, in that low interest rates will make it easier for firms to hire people.

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