But Grand Theft Auto IV may have just given a new lease on life to the Playstation 3.
Grand Theft Auto IV has sold over 20 million copies, and the Grand Theft Auto series over 100 million.
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Games like Grand Theft Auto IV had it, as did Red Dead Redemption.
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What really caught my eye was that the world was going to be bigger than Red Dead Redemption, San Andreas and Grand Theft Auto IV combined.
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In a note to investors, Oppenheimer analyst Shawn Milne argued that EA would be paying big money for a franchise--"Grand Theft Auto IV"--whose developers could simply walk away.
It's hard to imagine how the sprawling world of Grand Theft Auto IV--which already taxes the multicore processors powering the XBox and Playstation--could be recreated on the Wii.
Take-Two Chairman Strauss Zelnick , meanwhile, is hustling to get the company's next monster hit, "Grand Theft Auto IV, " onto store shelves, all while continually trying to fend off Riccitiello.
Our organization is keenly focused on the scheduled April 29th launch of "Grand Theft Auto IV, " and on maximizing the value of the game to the Company and, in turn, our stockholders.
Grand Theft Auto IV literally broke a world record in 2008 when it became the highest grossing game in a period of 24 hours, selling 3 .6 million copies in a single day.
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But while the crime-themed adventure game "Grand Theft Auto IV" will rake in big bucks this year from players with the time for hours-long, Mountain-Dew-fueled sessions, stealing cars and assassinating gang rivals is not for everyone.
In a statement Sunday, Take-Two said EA's bid undervalues the company and described the offer as "highly opportunistic and is attempting to take advantage of our upcoming release of 'Grand Theft Auto IV'" which hits stores April 29.
The company attributed the gain to the launches of titles like BioShock 2, Grand Theft Auto: Episodes from Liberty City on the PS3 and PC, and Major League Baseball 2K10, along with continuing strong sales of catalog titles including NBA 2K10 and Grand Theft Auto IV.
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