So if mobile marketers are the ones with the golden ticket, then why are they not winning when it comes to enlisting the help of Big Data to deliver meaningful marketing that gets great results and customer satisfaction?

FORBES: Why Big Data Should Be A Boon For Mobile Marketers

Another interesting thing about this different way of managing is that when everyone in the organization is focused on delighting the customer, this creates a great deal more job satisfaction for competent employees than work that is centered on making money for the shareholders.

FORBES: Is The Goal Of A Corporation To Make Money?