Given that, the renewed FTC attention to green marketing guidelines is probably a good idea.
"Those sectors under particular scrutiny are educating themselves more quickly about what legitimate green marketing is, " he said.
This week, the FTC also released some new guidelines, the first changes it has made to its green marketing guidelines since 1998.
FORBES: Gang Green: Rules Are Tightening. Don't Say Green If You Don't Mean Green.
Despite a lack of any real evidence that a climate crisis exists, green marketing campaigns continue to demonize fossil fuels and CO2, their agent of doom.
FORBES: Renewable Energy Delusions: Getting A Real Grip On Alternatives
Deposed Obama-Biden administration green czar Van Jones serves as its green projects marketing director.
"Apple is... guilty of using 'green' as a marketing ploy, rather than making green a core part of their business practices, " said Stephen Stokes, vice president of business and climate change at AMR Research Inc.
They get both higher revenues from marketing green consumer products, and expense reductions from green efficiencies.
Mr. STEVE GREEN (Pizza Marketing Quarterly): Over the last five years it used to be that the chains were winning the war.
He started Marketing for Green, a sustainability consulting firm, to provide solutions-focused consulting on sustainable marketing management and CSR.
The attack was simple, said Jon Green, head of product marketing at Aruba Networks, which provided the network security at the conference.
The attack was simple, said Jon Green, head of product marketing at Aruba Networks (nasdaq: ARUN - news - people ), which provided the network security at the conference.
Steve Green, the publisher of Pizza Marketing Quarterly, says that the pendulum is swinging back.
In an age where green travel and eco-focused marketing continue to grow, car rental companies are bolstering their rental fleets with electric and hybrid cars, giving travellers the opportunity to reduce their carbon footprint, save money at the pump and take one of these new-technology vehicles for a spin before perhaps buying one of their own.
Marissa Feinberg , Green Spaces co-founder, PR and marketing media whisperer, and rapid dot connector.
FORBES: Your Life's A Film. You're The Director. What Act Are You In?
Last year MediGene, a German biotech firm, got approval from the FDA for U.S. marketing of an ointment extracted from green tea leaves to treat genital warts.
They call it green concrete, not to be confused with the scores of other products already available labelled green concrete, that have mostly been transformed by marketing rather than molecular experts.
Especially the green marketer in me: I'm a chief marketing officer at Marcal, the segment leader in bath tissue, paper towels and other paper goods made from 100% recycled paper.
Both of these examples required someone recognizing the value of taking a big marketing risk, thinking creatively, and ultimately, hitting the green light.
"Panasonic is committed to the best in-home entertainment and this year's Blu-ray Players are at the forefront of design, performance and green technology, " said Alex Fried, Product Manager, Panasonic Consumer Marketing Company of North America.
ENGADGET: Panasonic has four new Blu-ray players and a few new media streamers
At the time, Ford had a marketing campaign focused on what they called four pillars: quality, green, safe and smart.
Competitors and environmentalists, however, say Apple's green efforts have less to do with cleaning up its products and manufacturing and more to do with marketing.
"Chalk it up to effective marketing, " said Michael Greeson, president of the Diffusion Group, of Apple's green reputation.
As the world increasingly embraces the mantra of green products and services, the legal community is encountering a proliferation of litigation surrounding false and misleading environmental marketing claims.
FORBES: "Greenwashing": Deceptive Business Claims of "Eco-Friendliness"
应用推荐