In addition, gross margin percentage on home sales improved over year-earlier levels on the back of an increase in average sales prices and lower valuation adjustments.
What has been proven is that if you are one of the top spenders, innovation will impact gross margin (the percentage of revenue left over after subtracting the costs of materials, labor, manufacturing, and direct shipping, and after paying other expenses incurred in making the products or services sold).
Gross margin was down eight percentage points from a year ago, to 56%.
On balance, firms that derive less than 10% of its sales through Wal-Mart averaged 39.1% in gross margin, or the percentage of profit realized before items like fixed costs and interest expense are considered.
The company still sees adjusted gross margin in the low 40s percentage range.
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Urban's gross margin has decreased 2.7 percentage points the past year, stunting earnings growth.
Gross margin has slipped 4.5 percentage points (to 17.6%) since 1999 and remains under pressure as the prices of components rise.
Intel has lifted its dividend 80% over that period, and gross margin has expanded by nearly 14 percentage points to an impressive 65%.
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It appears that a higher percentage of iPad sales does bring down the total gross margin.
Current conditions also led Intel to knock a point off its gross margin expectations for the quarter, now at 62%, plus or minus one percentage point.
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The gross profit margin (excluding occupancy expense as a cost of the merchandise) edged up a percentage point, to 56%, in 1998, but sales growth slowed, to 6% from 14%.
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